Bulk DM 📢💬
What is a bulk DM?
Bulk DM lets you send one message, in a single go, to everyone who has interacted with you in your Instagram DMs within the last 24 hours.
It works within the messaging that Instagram permits.
Who can receive a bulk DM? ⏱️
Anyone who had one of the DM interactions below stays in the bulk DM audience for 24 hours.
Examples of an interaction:
- 💬 They sent a question in the DMWhether it was to you or to the AI chatbot.
- 🔘 They tapped a button in a button-style Auto DM
- 📬 They tapped a menu item in an inbox starter or the persistent menu
If any one of these applies, you can send them a bulk DM.
It fits Instagram’s policy ✅
- Bulk DM is a permitted feature on Instagram
- It only goes to people who already started a conversation
- It is not a spammy, untargeted message
You can use it safely, and in line with policy.
To the recipient it looks like a 1:1 message 🤝
Even though it is sent in bulk:
- The recipient has no way of knowing it was a bulk send
- Each DM appears as a personal, one-to-one message
Which makes it suitable for higher-priced products, and for businesses where a consultation matters.
Where it works well 🎯
High-value services and consultation businesses 💼
- Check for interest with a short follow-up message
- Pick the conversation back up naturally
- Move a lead towards a consultation, without pressure
“If there is anything else you would like to know, I am happy to help 😊”
Restaurants and local businesses 🍽️🏪
Bulk DM is particularly effective for time-limited promotions:
- 🍰 A low-cost hookA dessert, an appetiser, a drink.
- 🎁 A gift in collaboration with a nearby shopA local bakery, a drink sample.
- 🌧️ Weather-based promotionsRainy days, snowy days, hot days, cold days.
- 🌿 A hidden or seasonal menu item, that day only
- ✨ A free service or an extra itemAn upgrade, extra toppings, a free option.