Story mention Auto DM 📸💬
What is a story mention Auto DM?
A story mention Auto DM sends a DM automatically to anyone who tags your account in their Instagram Story.
For example:
- 🍽️ A guest posts a photo of their food to their Story and tags the restaurant’s account
- 📩 That guest is sent an Auto DM carrying a thank-you message, or a perk
What to use it for 🎁
A story mention Auto DM works well as a reward message:
- 💸 A discount coupon
- 🎟️ A perk they can use on their next visit
- 🎁 A small free gift
- ⭐ A loyalty reward
It turns a Story share — word of mouth someone gave you freely — into an actual return visit.
Setting a coupon expiry with placeholders ⏰
Use placeholders in the Auto DM message and you can set the coupon’s validity period flexibly.
This works only with button-style messages, and it requires the Pro plan.
For example:
- [tomorrow] → usable from tomorrow
- [2weeks] → valid for the next two weeks
📌 Example wording:
“Your thank-you coupon can be used from [tomorrow] until [2weeks]!”
Set up this way, the dates are worked out from the moment the follower presses the button in the message, and printed into the text.
Which lets you:
- ❌ Stop the coupon being used the instant the Story goes up
- ✅ Offer the perk on their next visit, which brings them back
Especially effective for restaurants, hair salons, indoor playgrounds and pilates studios — anywhere bookings and repeat visits matter.
Two message formats to choose from 📝🃏
A story mention Auto DM supports two formats:
- 📝 Text messageExpiry dates through placeholders are not available ❌
- 🃏 Button template message
If you use a button template 🔒
- You can check whether the person follows you
- Someone who does not follow you sees a prompt such as 👉 “Follow to see your coupon”
- So you can encourage the follow and hand over the coupon at the same time