Button template messages 🃏🔘
What is a button template message?
Kittychat’s Auto DM supports two message formats:
- 📝 Plain text messages
- 🃏 Button template messages
Button template messages let you deliver an interactive message with images and buttons, which lifts engagement and conversion on your Auto DMs.
What a button template is made of 🧩
A single button template message can contain:
- 🖼️ A square image
- 🏷️ A title and a sub-title
-
🔘 Up to 3 buttons
Each button can do one of the following:
- 📝 Send a text message
- 🔗 Send text together with a link
- 🌐 Hold a link only — tapping the button goes straight to that link
Carousel support (up to 10 cards) 🎠
You can add up to 10 button template messages and show them as a carousel.
Supported on Instagram ⭕ · not supported on TikTok ❌
You can use them in:
- Auto DM
- Inbox starters
- Persistent menu
Good for:
- 🍽️ Restaurant menus
- 🛍️ Product lists
- 🛎️ Service categories
- 📚 Guided, pick-an-option menus
It lets you lay a lot of information out neatly.
Follower-only content 🔒
A button template lets you control who sees your content, based on whether the person follows you:
- ✅ If they follow you→ Tapping the button shows the linked message as normal.
- 🚫 If they do not→ They see a prompt such as ‘Follow to see this message’.
🎯 Why this helps
Letting only followers reach the content nudges people to follow you naturally, which is an effective way to grow your follower count.
Personalised messages ✨
You can use placeholders like this one:
- [username] → the person’s name or Instagram handle is filled in automatically
It makes your Auto DMs feel more personal, and more human.