Influencer marketing: drive traffic to your purchase page

When running influencer marketing on Instagram, many campaigns stop at ‘awareness.’ Likes and comments go up, but it doesn’t turn into sales. If you want to push your marketing all the way to ‘sales,’ deliver the purchase-page link directly via auto-DM.

Why send people straight to the purchase page

Instagram blocks link clicks in post captions, so to buy a product a customer has to go through profile → store → product search. The longer this path, the more drop-off. The key is to open a shortcut to the product page at the moment interest is highest.

Deliver the link via auto-DM

If you say “leave a keyword in the comments and I’ll DM you the purchase link,” you deliver the link precisely to the people who showed interest. This flow is allowed by Instagram, so it’s safe, and the added comment engagement raises the post’s reach as well.

Make a follow the condition

If you require a follow to receive the link, you grow followers while running the campaign. KittyChat detects follow status, showing non-followers a follow request and followers the purchase link.

It’s the simplest way to connect a campaign that used to end at awareness all the way to ‘sales.’